Our market-based approach in Kenya

Kenya, through the Kenya National Nutritional Action Plan (KNAP) 2018 - 2022 has laid a framework to guide stakeholders in leading the country to a malnutrition-free state. KNAP has outlined the investment required to address malnutrition in all its forms and for all ages through a multi-sectoral approach that observes cross-sectoral collaboration, social determinants of malnutrition, and sustainability (Popular version, 2018).

The deepening nutrition crisis worldwide has engaged many aid agencies and public interventions to provide supplements and nutritional products such as pills and Ready-to-Use Supplementary Foods (RUSFs). Unfortunately, these products have struggled to reach women of reproductive age partly due to the failure to adapt formats, packaging, flavors, and delivery models to socio-cultural contexts. MotherFood has been working in Kenya to involve both, global and local partners to develop fortified health bars in Nairobi, adjusted to the local nutritional needs, agricultural ingredients, and women-led production.